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At Muc-Off were big into being active. Whether its on a mountain, trail or at the skate park, we just love to be outside and going big. Were obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when youre done! So whats the story? It all started way back when Right Said Fred were too sexy for their shirts and Downhill wasnt even part of the World Cup. Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the worlds first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rexs cleaner was the best thing since sliced bread, and it wasnt long before word got out and Muc-Off was born. Fast-forward to 2012 and Muc-Off is now the go-to brand for top riders and racers from the likes of Steve Peat to Force India. And, in case you havent noticed, we do a bit more than our original pink cleaner these days. Youre probably thinking, "Thats nice. These guys clean bikes and cars," but the truth is we do a whole lot more than that. We also love to ride and drive and were obsessed with anything that involves speed or pushing our selves and our kit to the limit. Were always cooking up something new, and all our ideas are developed in our in-house, state-of-the-art R&D Center by Rexs son, Alex, our MD (mad developer). After hes cooked up something new, its tested by our in-house boffins and riders to ensure every Muc-Off product is simply the finest in the world. Once were happy, the formula will go out to our pro teams for their final feedback. Only then will we put the product into production for the world to enjoy. Muc-Offs Microcell expanding sponge is contoured to an ergonomic shape for maximum comfort and ease of use. Once youve opened this perfectly pink sponge, it expands into an easy to use, bike and wheel friendly size!