Roberts the next generation bakery We've been shaking up baking since 1887. And now we're at it again. Our heroic wholemeal bloomer bag has been transformed! Still the same loaf you love inside, but we've ditched the plastic pet window, so we're one step closer to 100% plastic-free packaging! Here's to being a breader for the planet!High in fibre, Low in fat, Source of protein, Freezes brilliantly, Contains no artificial colours, flavours or hydrogenated fat, Vegetarian and vegan friendlyRise up against plastic Discover loads of tasty inspiration on our website, or share your latest masterpiece on Instagram.