Lamaze delivers ages and stages approach to development. Strong developmental logic with unique patterns and fabrics that stimulate baby's senses. Packaging focuses on ages and stages and developmental milestones with a fresh new look. Uses animal icons to reinforce the ages and stages product segments. Lamaze stimulates baby's vision and auditory skills. Lamaze strikes a balance between bright, high contrast patterns that help stimulate baby's vision, and bold solid colours that give baby's eyes a place to rest. Sounds like crinkle, squeakers and jingles also help stimulate and develop baby's auditory skills. Whether they're playing or preparing for a nap, your little one will enjoy hours of delight with the Lamaze range of toys. Safe and easy for little hands to manipulate, Lamaze products feature soft velour material that invites snuggling and playing, different textures and interactive components like the mirrors, teethers, clinky rings and textured links which keep baby engaged as he/she grows.